Ghoncheh

“Ghoncheh” is a women’s clothing brand in Shiraz, IRAN, focusing on comfort and everyday use. In designing the brand and logo of this brand, a customer wanted to use the symbol of bloom and clothes in the design. It inspires the customer with intimacy and closeness and simultaneously shows the brand’s Luxury properties.

Using brain freeze and magenta colors and creating a range of them in the logo emphasizes the brand’s dynamic and modern nature and shows its comfort and modernity. In addition, a golden band is around the logo to make the logo stand out more. Also, choosing a range of light black colors in the background emphasizes the simplicity of the work while it evokes the brand’s properties in the subconscious.